Pet
Blue Buffalo: Feeding Pets Like Family
Part 1 of 5: Meet the General Mills Pet Brands dedicated to helping pets thrive.
At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Blue Buffalo has helped pet parents nourish their dogs and cats for more than two decades.
· Founded: 2003, joined the General Mills family of brands in 2018
· Known for: Natural pet food, real meat-first recipes, thriving pet families
· Best for: Pet owners seeking premium, ingredient-focused pet nutrition
· Key products: Fresh food, dry food, wet food, and treats for dogs & cats
History: Blue Buffalo's journey began in 2003 with a beloved Airedale named Blue. When Blue was diagnosed with cancer, his human family, Bill Bishop and his sons, sought out the best possible pet food. Unable to find a healthy, high-quality option, they decided to create their own.
Mission: Driven by the “Love them like family. Feed them like family.” mindset, Blue Buffalo is committed to creating the best possible natural pet food and treats with high-quality, wholesome ingredients, ensuring dogs and cats receive the nutrition they deserve.
Nutrition Approach: The brand's nutrition philosophy is built on the "True BLUE Promise": real meat is always the first ingredient, with no poultry by-product meal, corn, wheat, or soy and no artificial flavors or preservatives. Our team of veterinarians and animal nutritionists carefully selects only the highest quality natural ingredients for every recipe, offering a comprehensive selection of wet food, dry food, fresh food, meal toppers and treats for both dogs and cats.
Popular Products:
- Love Made Fresh: Make every meal a fresh act of love with fresh refrigerated dog food made with high-quality natural ingredients and enhanced with vitamins, minerals and nutrients. Designed to perfectly complement dry food, Love Made Fresh gives you the confidence and flexibility to feed your dogs how they love it and need it most. Available in scoop and serve tubs, slice and serve rolls and shake and serve meatballs.
- BLUE Tastefuls: Delight even the most finicky felines with recipes that combine the taste cats love with the healthy, natural ingredients they need to thrive. Made with real meat and enhanced with essential vitamins, minerals and nutrients, BLUE Tastefuls offers a wide variety of dry and wet recipes, meal toppers and new BLUE Tastefuls Gravy, that is a 2-in-1 recipe that can be served dry for a satisfying crunch or mixed with water to create a savory gravy.
- BLUE Life Protection Formula: The original meat-first dog food line specially formulated to support dogs breed size and life stage needs. Available in a variety of wet and dry recipes made with high-quality protein, wholesome grains and nutrient-packed fruits and veggies.
- BLUE Wilderness: Inspired by the spirit of the wild, these protein-rich recipes feature more of the real meat dogs and cats naturally crave. The lineup includes wet and dry food for both dogs and cats, along with a variety of dog treats. Available in flavorful options such as beef, bison, chicken, duck, salmon and more.
- BLUE Nudges: Give your dog pure joy with naturally delicious treats made from real ingredients inspired by the foods you love to share. Crafted with protein-packed, slow oven-roasted recipes and no artificial flavors or preservatives, BLUE Nudges delivers simple, satisfying rewards in every bite. Available in jerky cuts, grillers and minis in flavors like chicken, steak, beef or salmon.
Community Impact: Blue Buffalo's impact extends far beyond the bowl. The brand has raised over $30 million to fight pet cancer and actively supports organizations that provide service dogs to veterans. Their commitment to pet adoption has facilitated over 13 million adoptions since 2013 through partnerships with animal welfare organizations. Annually, Blue Buffalo donates over one million pounds of food and treats to pets in need, ensuring animals in shelters receive vital nourishment.
Visit bluebuffalo.com to find the perfect natural pet food to support your furry best friend.